haberman
apparel
FASHION RETAIL
brand identity
editorial | TOUCH POINT
ART DIRECTION | BRAND ENVIRONMENT
2018
Haberman stands as a distinguished retailer of high-quality men's apparel in Ho Chi Minh, Vietnam. The essence of Haberman encapsulates a man of diverse landscapes—sea, desert, mountain, savanna, and forest. These six thematic elements have been meticulously chosen to shape Haberman's comprehensive visual identity. Through an in-depth exploration of the distinct traits, colors, and terrains of each location, a collection of six unique patterns has been crafted. These patterns artfully blend bold, sweeping black brushstrokes with subtle textures, each reflecting the essence of its respective theme. This signature visual motif is consistently woven throughout the brand's applications and environment, fostering a cohesive and impactful brand presence.














Credit:
A work for BRATUS and HABERMAN
Creative Director: Jimmi Tuan
Visual Identity and Touchpoint Design: Tess Pham
Concept Art Direction: Tess Pham
Concept Pop Up Store: Tess Pham & SpaceFrom Visual
Visualization: SpaceFrom Visual