OAK CLIFF FILM FESTIVAL
2023
FILM FESTIVAL
logo | brand identity
editorial |
website | Interactive experience
2023
For 2023, OCFF embraced the concept of a pot of soup, symbolizing a harmonious blend of creativity, flavors, warmth, nuances, succulence, and diligent effort. The festival’s inclusive spirit cherishes the unique essence of every film, the intricacies of their treatments, and the hidden ingredients that made them extraordinary.
The festival’s design concept centered around a soup pot, which incorporated the letters O, C, F, and F as the soup’s main ingredients. In a nod to the filmmaking process, the pot was stirred in an engaging animation that revealed the festival logo.
The visually captivating posters and sub posters, featuring soup-themed visuals, used a typeface that evoked a comforting broth, capturing attention and enticing exploration of the diverse movie menu. Each poster artfully conveyed a unique festival aspect, such as an elegant fine dining soup for narrative features, a nostalgic classic soup can for repertory, and a lively disco bowl of soup for the party. This carefully crafted design aimed to create an immersive experience, celebrating filmmaking while promising a flavorful and unforgettable cinematic journey.
The soupy typeface, graphics, and photography extended across touchpoints including the website, social media, posters, out-of-home boards, event catalogs, and attendee merchandise.
![OCFF-Logo Animation.gif](https://static.wixstatic.com/media/331023_4a5458bac0624b38ba6dd20d9759d6f8~mv2.gif/v1/fill/w_1450,h_816,q_90/331023_4a5458bac0624b38ba6dd20d9759d6f8~mv2.gif)
![OCFF 2023 Brand Identity Color Palette Design by Implici](https://static.wixstatic.com/media/331023_03596a2e45bc41a69c4ed7c27ceb5019~mv2.jpg/v1/fill/w_1450,h_772,q_90/331023_03596a2e45bc41a69c4ed7c27ceb5019~mv2.jpg)
![OCFF 2023 Brand Identity Pin Design by Implici](https://static.wixstatic.com/media/331023_7d453be2dfac42f8b57c3c5ffcf88094~mv2.jpg/v1/fill/w_1450,h_816,q_90/331023_7d453be2dfac42f8b57c3c5ffcf88094~mv2.jpg)
![OCFF 2023 Brand Identity Sticker Design by Implici](https://static.wixstatic.com/media/331023_d20bed994b924329a6b2d5d02bfaf296~mv2.jpg/v1/fill/w_1450,h_1088,q_90/331023_d20bed994b924329a6b2d5d02bfaf296~mv2.jpg)
![OCFF 2023 Front Cover Editorial Design by Implici](https://static.wixstatic.com/media/331023_d8455a912fb24534ac7994ed0e431756~mv2.jpg/v1/fill/w_1450,h_816,q_90/331023_d8455a912fb24534ac7994ed0e431756~mv2.jpg)
![OCFF 2023 Front & Back Cover Editorial Design by Implici](https://static.wixstatic.com/media/331023_4e3b2bc050834b62ad76c26f88e6dfbf~mv2.jpg/v1/fill/w_1450,h_816,q_90/331023_4e3b2bc050834b62ad76c26f88e6dfbf~mv2.jpg)
![OCFF 2023 Introduction Page Cover Editorial Design by Implici](https://static.wixstatic.com/media/331023_0f520b63d0e04e9389c2a9775644a051~mv2.jpg/v1/fill/w_1450,h_966,q_90/331023_0f520b63d0e04e9389c2a9775644a051~mv2.jpg)
![OCFF 2023 Spotlight Page Cover Editorial Design by Implici](https://static.wixstatic.com/media/331023_258145c656e248958d24b44b16998078~mv2.jpg/v1/fill/w_1450,h_816,q_90/331023_258145c656e248958d24b44b16998078~mv2.jpg)
![OCFF 2023 Divided Page Cover Editorial Design by Implici](https://static.wixstatic.com/media/331023_cd7d2032c92c498283ac3038a61017d0~mv2.jpg/v1/fill/w_1450,h_1088,q_90/331023_cd7d2032c92c498283ac3038a61017d0~mv2.jpg)
![OCFF 2023 Brand Identity Poster Design by Implici](https://static.wixstatic.com/media/331023_0bb19ba8394e4e47a8edb442d816bbd3~mv2.jpg/v1/fill/w_1450,h_815,q_90/331023_0bb19ba8394e4e47a8edb442d816bbd3~mv2.jpg)
![OCFF 2023 Brand Identity Poster Set Design by Implici](https://static.wixstatic.com/media/331023_b1b339a047484d5cb9cd3788fbb16b75~mv2.jpg/v1/fill/w_1450,h_752,q_90/331023_b1b339a047484d5cb9cd3788fbb16b75~mv2.jpg)
![OCFF 2023 Brand Identity Merchandise Design by Implici](https://static.wixstatic.com/media/331023_930d926e530441939a892d7f5bfd8c42~mv2.jpg/v1/fill/w_1450,h_816,q_90/331023_930d926e530441939a892d7f5bfd8c42~mv2.jpg)
![OCFF 2023 Brand Identity Touch Points Design by Implici](https://static.wixstatic.com/media/331023_0b1e1d56cc914177b4e3d65934d16c61~mv2.jpg/v1/fill/w_1450,h_816,q_90/331023_0b1e1d56cc914177b4e3d65934d16c61~mv2.jpg)
![](https://static.wixstatic.com/media/331023_7896c842979b4c13aff3dbd42d7e19c2~mv2.jpg/v1/fill/w_1450,h_978,q_90/331023_7896c842979b4c13aff3dbd42d7e19c2~mv2.jpg)
![](https://static.wixstatic.com/media/331023_70b9bb1821814778acdc22c1c32abcb4~mv2.png/v1/fill/w_1450,h_812,q_90/331023_70b9bb1821814778acdc22c1c32abcb4~mv2.png)
![](https://static.wixstatic.com/media/331023_60878425a950430695f8ef22d8ffa16ef003.jpg/v1/fill/w_1450,h_816,q_90/331023_60878425a950430695f8ef22d8ffa16ef003.jpg)
Credits:
A Work for OakCliffFilmFestival and TRG
Creative Director: Nick Denman, Benjy Joung
Art Director,Brand Identity, & Lead Designer: Tess Pham
Logo Animation: Fiona Cohen
Project Manager: Sean Donovan
Soup's On Poster
Creative Direction: Nick Denman, Benjy Joung
Art Direction & Graphic Design: Tess Pham
Director of Photography: Brett Waguespack, Kevin Yurasovich
Art Department: Kris McKinney