omix fertilizer
packaging
brand identity
visual identity | packaging
showcase
Omix is a leading fertilizer manufacturer based in Dong Nai Province, Vietnam. The primary design objective is to establish a compelling brand identity and a series of packaging solutions that strike a harmonious balance between product functionality and features while effectively communicating with and meeting the needs of farmers.
The core concept embodies a positive message celebrating bountiful harvest seasons, drawing inspiration from our brand's slogan, "Green plant, Great Crop."
A distinctive visual system centered around fruit and crop elements, resulting in a collection of patterns featuring distinct key colors for each product line. These sacks can also be repurposed in everyday life, serving as versatile farm bags or even raincoats.
![Omix Fertilizer Packaging - Front and Back Views](https://static.wixstatic.com/media/331023_5f25247a923c4eaa85c2cffea4cd4720~mv2.webp/v1/fill/w_1450,h_962,q_90/331023_5f25247a923c4eaa85c2cffea4cd4720~mv2.webp)
![Omix Fertilizer Packaging set of 3, showcasing a diverse array of fruits, seeds, and vegetables in a prominent key visual.](https://static.wixstatic.com/media/331023_9d25b65b750944e09167fe980e6540e9~mv2.jpg/v1/fill/w_1450,h_1321,q_90/331023_9d25b65b750944e09167fe980e6540e9~mv2.jpg)
![](https://static.wixstatic.com/media/331023_0f6b6bee22b74845b8939ae965bd3c49~mv2.png/v1/fill/w_1450,h_981,q_90/331023_0f6b6bee22b74845b8939ae965bd3c49~mv2.png)
![](https://static.wixstatic.com/media/331023_24082fd3a9fa4178ac2a4230d4e17d8f~mv2.png/v1/fill/w_1450,h_972,q_90/331023_24082fd3a9fa4178ac2a4230d4e17d8f~mv2.png)
![Omix Fertilizer Packaging Repurposed as a Reusable Shopping Bag](https://static.wixstatic.com/media/331023_f8735deb7ef346f2a32e5f7ea07cc2d9~mv2.jpg/v1/fill/w_1450,h_973,q_90/331023_f8735deb7ef346f2a32e5f7ea07cc2d9~mv2.jpg)
Credit:
A work for BRATUS
Creative Director and Logo Design: Jimmi Tuan
Visual Identity & Packaging: Tess Pham