In its initial launch back in 2000, the company operated under the name STADA. However, a significant transformation occurred, leading to a formal rebranding on August 19, 2019, when it became known as STELLA Pharm. This rebranding was the result of a collaborative effort, with Bratus taking the lead in crafting the brand's foundation, encompassing visual identity, packaging, and design elements.

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A pivotal aspect of this rebranding effort involved the creation of a distinctive visual system spanning 12 distinct medical categories. These categories included areas such as joints and bones, cells, microbes, the immune system, genetic chromosomes, neurological disorders, and the stomach. This innovative visual language was abstract and geometric, drawing inspiration from human organ systems and the concept of drug treatment.

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The design system introduced a remarkable level of clarity and consistency to the packaging, facilitating ease of categorization and dosage differentiation for pharmacists. This strategic design approach greatly enhanced the overall user experience and organizational efficiency within the pharmaceutical realm.