2021

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Xuan Khuc (Spring Melodies) is a distinctive gift set featuring four traditional dried candied fruits created specifically to celebrate the Vietnamese Lunar New Year, 'Tet.'

The mission is to revitalize Tet traditions, modernize cultural values, and optimize food packaging.

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The concept draws inspiration from "To Nu," a renowned painting within the Hang Trong traditional folk art, symbolizing the allure of Vietnamese women and the beauty of spring. Customized illustrations in an art deco style infuse a fresh vibrancy reminiscent of these celebrated paintings. The background showcases intricate patterns from the Nguyen Dynasty, depicting symbolic flowers of the four seasons. Hand-crafted silk-screen printing and elegant gold foil accents adorn natural tone paper stock, paying homage to contemporary folk arts. The final result is a collection of four unforgettable Tet flavors, enveloped in modernized graphic designs. Our packaging embodies the joy and delights of the early days of spring, when people come together with family to savor dried candied fruits amidst delightful music and the beauty of blossoms.